TOYOGO Celebrates 40 Years with New Mascot Hako, Electric Vehicle Giveaway and Anniversary Campaign
A Year of Celebrations![]()
TOYOGO is marking its 40th anniversary with a year-long celebration featuring the launch of its first-ever mascot, an electric vehicle giveaway, and exclusive in-store experiences for customers.
From Humble Beginnings to a Household Name
Founded in 1986, TOYOGO has grown from a small family business into one of the region's leading manufacturers and retailers of household and industrial plastic products. Today, the company offers more than 3,000 products and has established a strong presence across Southeast Asia.
Hako Joins the TOYOGO Family
To commemorate four decades of serving generations of families and businesses, TOYOGO has introduced Hako, a cheeky mascot whose name is derived from the Japanese word (はこ) for "box." Representing storage, organization, and the everyday practicality that TOYOGO products bring to homes and workplaces, Hako will make appearances throughout the company's anniversary celebrations and future brand initiatives.
The Next Chapter of TOYOGO
"Forty years is a significant milestone for us. We started with a simple goal of providing quality products at affordable prices, and we are incredibly grateful to the generations of customers who have supported us throughout this journey," said Ms. Viviant Chua, 2nd-Gen Executive Director at TOYOGO. "The launch of Hako symbolizes the next chapter of our brand as we continue to evolve while staying true to our roots."
Driving the Celebration Forward
As part of the celebrations, TOYOGO will be giving away an electric vehicle, in collaboration with Dong Feng. Customers will have the opportunity to participate in the anniversary campaign through purchases made during the promotional period. With a min. spend of $40, you are eligible to join our biggest giveaway ever! If you have your receipt with you and still have not submitted your entry, what are you waiting for? Click here to enter now!
Every Spin Wins
In addition, visitors to our retail outlet at Bedok can enjoy a special anniversary Gachapon experience, where every spin is guaranteed to win a prize. The outlet-exclusive activity is designed as a gesture of appreciation to customers who have supported the brand over the years.
A Trusted Name for Four Decades
Over the past four decades, TOYOGO has become a familiar name in homes, businesses, schools, food and beverage establishments, and industrial sectors. The company remains committed to continuous product innovation, sustainable manufacturing practices, and delivering practical solutions that improve everyday living.
The 40th Anniversary Campaign will run throughout the year, with additional activities, promotions, and community initiatives to be announced.
For more information, visit TOYOGO stores or follow TOYOGO on social media for the latest updates:
Instagram: https://www.instagram.com/toyogo/
Facebook: https://www.facebook.com/TOYOGOGROUP/
TikTok: https://www.tiktok.com/@toyogo_sg
Youtube: https://www.youtube.com/@toyogogroup-
